NEWS: Luxury brands Salvatore Ferragamo, Mercedes Benz join hands with Frangipani Art to host art ex

21st October 2011

"Ahmedabad After BMW and Mont Blanc, more premium brands are coming to Gujarat to patronize art. Salvatore Ferragamo, Mercedes Benz have joined hands with the city based Frangipani Art to organize solo shows of sculptures and paintings.

Artist Nityananda Ojha will showcase sculptures titled 'Illuminati' while Jayesh Sachdev's painintigs titled 'Indiascapes' would be on display during October 21-23 at Hutheesing Art Centre in Ahmedabad. Meanwhile, luxury goods maker Ferragamo will display its Fall Collection and Mercedes Benz exhibit its cars.

"We are pleased to bring artists and brands together. Both art and luxury brands are aiming to reach out to the same set of people who appreciate aesthetics. It is our yet another show with premium brands in Ahmedabad. We understand that such alliances in art arena will keep on increasing in days to come as the state is growing and people are taking more interests in art and luxury," said Harssh Shah, MD of Frangipani.

After the state's cultural capital Vadodara, commercial capital Ahmedabad is the largest art centre in Gujarat. It may be mentioned here that painter Sachdev graduated with a Degree in Communication Design from Lasalle SIA College of the Arts, Singapore and he is credited as British Council Recipient for the Top 5 Young Arts Entrepreneurs in India, 2008. Recently, he gave a TED talk which was critically acclaimed. Sculptor Ojha graduated from MS University Baroda his sculptures explore the money-oriented realm through the display of objects of an odd fascination."

By Mitul Thakkar Read more

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